Privacy Policy

Effective Date: September 13, 2026

Equity Mortgage Inc. ("Equity Mortgage," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit equitymtginc.com, use the BuyReady platform, submit a mortgage or homebuying inquiry, or otherwise communicate with us.

1. Information We Collect

We may collect information you voluntarily provide, including:

• Name

• Email address

• Telephone or mobile number

• Property and homebuying information

• Mortgage financing information

• Information submitted through forms, calculators, applications, or BuyReady

• Communication preferences and consent records

We may also collect limited technical information about your use of our website, such as browser type, device information, IP address, pages visited, and website interaction data.

2. How We Use Information

We may use information collected to:

• Respond to mortgage and homebuying inquiries

• Evaluate financing scenarios and provide requested information

• Communicate regarding appointments, qualification status, financing progress, and other service-related updates

• Operate and improve the BuyReady platform and our website

• Maintain records of communication preferences and consent

• Comply with applicable legal, regulatory, and business requirements

3. SMS and Mobile Messaging Privacy

Consumers may voluntarily provide a mobile telephone number and affirmatively consent to receive electronic communications from Equity Mortgage Inc. related to their mortgage financing inquiry or use of BuyReady.

SMS messages may include qualification updates, appointment information, financing progress, lead or inquiry status updates, and other transactional communications related to the consumer's request for information or services.

Message frequency varies. Message and data rates may apply.

You may reply STOP at any time to opt out of SMS messages. You may reply HELP for assistance.

Consent to receive text messages is not a condition of purchasing any goods or services.

Mobile Information Sharing

Mobile information, including mobile telephone numbers and SMS consent records, will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

We may disclose mobile information to service providers that process communications or provide technology services on our behalf, solely as necessary to provide services requested by the consumer or to operate our communications systems. These service providers are authorized to use the information only to perform services on behalf of Equity Mortgage Inc. and not for their own marketing or promotional purposes.

SMS opt-in consent and mobile telephone numbers will not be shared with third parties for marketing purposes.

4. Information Sharing

We may disclose information to service providers that perform services on our behalf, as necessary to operate our business, respond to consumer requests, provide technology services, or comply with legal obligations.

We do not sell personal information for third-party marketing purposes.

5. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no electronic transmission or storage system can be guaranteed to be completely secure.

6. Your Choices

You may contact us to request updates or corrections to certain personal information or to ask questions regarding our privacy practices.

For SMS communications, reply STOP to opt out or HELP for assistance.

7. Third-Party Websites and Services

Our website or services may contain links to third-party websites or use third-party service providers. Their privacy practices are governed by their own policies, and Equity Mortgage Inc. is not responsible for the privacy practices of third parties.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any revisions will be posted on this page with an updated effective date.

9. Contact Us

Questions regarding this Privacy Policy or our privacy practices may be directed to:

Equity Mortgage Inc.

NMLS #02154655

Website: equitymtginc.com

Email: info@equitymtginc.com

Phone: (213) 277-7167